In the world of modern weddings, where trends move at the speed of a swipe and aesthetics often take precedence over authenticity, there’s a quiet revolution underway. A shift from cookie-cutter setups to soulful spaces. From Pinterest boards to personal narratives. And at the heart of this evolution is a growing tribe of designers who aren’t just curating visual spectacles; they’re crafting emotional experiences.
One such name leading this change is Jasmi Vyas, the co-founder of Aayat – The Design Studio. Her work is a blend of memory, mindfulness, and meaningful storytelling. Recognized as one of the top talents in the 35 Under 35 3rd Edition (2025) list, launched at WOW Awards Asia 2025, Jasmi is redefining the very language of wedding design. In this candid conversation with EVENTFAQS Media, she takes us behind the scenes of her process, where emotions lead and every detail holds a story.
1. When beginning a new project, what usually sparks your first wave of inspiration—a colour, a texture, a memory, or a piece of music? How does that initial spark evolve into the final concept?
Each wedding captures a special moment and emotion, and I am deeply connected to the small moments in life; they always carry the best stories. So yes, I always begin with a memory. Then I bring in the colours, textures, fabrics, and flowers that help make that feeling visible. Step by step, I add little sparks, and slowly it grows into a beautiful story.
2. Can you walk us through a project where you consciously broke away from traditional styling norms and experimented with something truly bold or unexpected? What pushed you to take that creative leap?
Yes, on our Instagram, there is a wedding where we created floating stage decor using thousands of pomegranates along with flowers. The groom had a deep connection with the pomegranate; it was part of his wedding logo, so we built the entire story around that symbol. Instead of using heavy or flashy elements, we chose simple and organic materials like bamboo, soft-toned flowers, handmade paintings, and customized linens. The idea was to create something soulful that celebrated their story and connection, not just a big visual impact. That setup truly became a beautiful floating moment in our decor journey.
3. Weddings and installations often follow familiar structures. How do you make sure each of your projects carries a unique soul and doesn’t blur into repetition?
So I always believe that every story is new, unique, and bold, so why not decor? Instead of picking pictures from Pinterest and showing them to the client, I begin with a conversation. What they want, what they like, what mood board they have created for their wedding, and what colour symbols are saved to their mood boards. Then I start developing a design or any board that connects her directly to my thoughts. So it makes every installation or decor feel like her own story.
4. In a world where Pinterest and Instagram often dictate aesthetics, how do you stay one step ahead, setting trends instead of following them, while still staying rooted in your personal design language?
Well, we don’t copy trends. Rather, I take inspiration from somewhere and start building my elements, prints, or style. I always experiment with my ideas through crafts. I love to give my personal touch to every single piece of the decor elements, which I personally thought of. So that’s how it makes me different and creative, I guess.
5. Themes like “royal”, “minimal”, or “boho” are used endlessly. What’s your approach to reimagining these classics in a way that feels fresh and relevant to today’s audience?
As I said, every concept has a story, meaning, and its own visuals. I personally believe that you should give your own imagination to each concept or decor theme, which makes you and your theme interesting in the way you have planned. Every person has their own thoughts, so guide them, respect them, and recreate them in the correct and better way.
6. Your work evokes more than visual beauty; it stirs feeling. What emotional journey do you aim to craft for someone walking through a space you’ve designed?
I want people to feel happy and calm when they enter the space that I have planned, imagined, or designed. Those are the two moods of a human being where they truly feel and share the real emotions of the moment. That’s what makes the space unforgettable.
With a deep respect for emotion, storytelling, and individuality, Jasmi Vyas has carved a niche where design goes far beyond aesthetics, becoming a vessel of feeling. Whether it’s a floating pomegranate stage or a space that radiates calm and joy, her work at Aayat – The Design Studio continues to set new benchmarks for what immersive, soulful decor can look and feel like.
As the industry embraces more personal and purpose-driven experiences, creatives like Jasmi are not just following the trend; they are defining it.
