Event sponsorship has become a cornerstone of modern marketing strategies, offering businesses a unique opportunity to connect with their target audience through shared experiences. Whether you are organizing a music festival, tech conference, or a sports event, securing the right sponsors is crucial for success. Lets explore the intricacies of event sponsorship and highlight brands to approach for sponsorship opportunities.
Sunburn Arena Ft. Dimitri Vegas & Like Mike :
The upcoming Sunburn Arena featuring Dimitri Vegas & Like Mike is poised to be a music extravaganza supported by strategic sponsors. Prospective contributors such as Absolut Glassware, Croma, Kingfisher, Jack & Jones, Appy Fizz, Bingo, and Ballantines are expected to enhance the event experience through diverse sponsorship collaborations.
Ed Sheeran’s ‘+ – = ÷ x’ Tour :
Ed Sheeran’s highly anticipated ‘ + – = ÷ x ‘ Tour is set to captivate audiences worldwide. Prospective sponsors include AEG Presents and Kotak White Credit Card, reflecting a strategic blend of music and brand engagement that promises to shape the tour’s success.
Lollapalooza India 2024 :
With a stellar lineup, Lollapalooza India 2024 is anticipated to be a spectacle of music and culture. Prospective sponsors include Budweiser, Johnnie Walker, Nexa, RuPay, Levis, Maybelline New York, Vedica Himalayan Spring Water, Mirchi, and PVR Inox, highlighting the significance of brand partnerships in creating memorable experiences.
NH7 Weekender :
NH7 Weekender, a staple in India’s music festival scene, is gearing up for success with prospective sponsors. Key contributors such as BACARDÍ, Social, Impresario, Radio City, Phoenix Marketcity Pune are expected to play pivotal roles, demonstrating the impact of strategic partnerships in creating lasting impressions.
Sponsors List for the Biggest Sporting Event in India:
In IPL 2023, TATA led as the Title Sponsor with a notable INR 670 crore deal, succeeding VIVO. Dream11 remained a stalwart Official Sponsor with a commitment of INR 210 crores since March 2019. STA forged a groundbreaking partnership as the official sponsor with a foreign government. CRED, Upstox, Herbalife, RuPay, and Swiggy Instamart contributed vibrancy as Official Partners. Star Sports and JioCinema dominated as the Official Broadcast and Digital Streaming Partners, ensuring widespread viewership. Paytm served as the Official Umpire Partner, while Aramco returned as the Orange and Purple Caps Partner. CEAT, the Strategic Timeout Partner since 2018, added to the IPL experience. Assistant sponsors included Vodafone, Yes Bank, Freecharge, Maruti Suzuki, and more, enriching the league’s global appeal.
